Retour sur investissement (ROI)

Technical explanation

Net benefit from an investment divided by the investment cost, commonly expressed as a percentage. It should be defined with an explicit population, period, data source and calculation rule. Revenue teams should govern lifecycle stages, ownership and reconciliation so the value is comparable over time and connected to commercial decisions.

Business relevance

It supports forecasting, prioritisation and cross-functional decisions when definitions and source data are consistent.

Implementation example

A cross-functional team applies Return on Investment (ROI) in a production initiative, defines ownership and success criteria, tests representative scenarios, monitors outcomes and records corrective actions before scaling.

Limitations and common misconceptions

The measure or method can mislead when definitions, cohorts, margins, periods or source systems differ. It should not be interpreted without context.

Sujets

Sources