# Cross Selling
**Source:** https://glossary.keenfunnel.com/terms/cross-selling
**Language:** French

---

## Explication technique

Cross-sell recommendations can be selected through product rules, account context, basket analysis or predictive models. Unlike upselling, which proposes a higher-value version of the same choice, cross-selling adds a distinct but relevant offer.

## Pertinence commerciale

Relevant cross-selling can increase revenue per customer, product adoption and account penetration while helping customers assemble a more complete solution.

## Exemple d'implémentation

After a client buys a CRM implementation, the consultancy proposes data-quality monitoring because it supports reliable segmentation and reporting without replacing the original service.

## Limites et idées reçues courantes

Irrelevant, poorly timed or excessive offers can erode trust and increase choice friction. Recommendations based on personal data require appropriate governance, and incremental value should be tested rather than assumed.

## Sujets

Opérations sur les revenus Conception d'expérience Ingénierie des données

## Sources

Salesforce — What is Cross-Selling? — Cambridge Dictionary — Cross-Selling — https://dictionary.cambridge.org/dictionary/english/cross-selling

## Discutez de vos systèmes

Besoin d'aide pour mettre en œuvre ou évaluer ce concept ? Keenfunnel conçoit des systèmes connectés d'IA, d'automatisation et de données.

Réserver une session de découverte